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INNOVA MEDIA GROUP - YOUR PARTNER IN DIGITAL TRANSFORMATION

Digital transformation specialists from Innova Media Group providing solutions for Gauteng businesses

  • From Startup Dream to Digital Marketing Powerhouse


    In 2024, two professionals from vastly different backgrounds joined forces to create something extraordinary. Eric Baird, armed with degrees in marketing and business management and over 10 years of experience across industries, envisioned a company that would help South African SMEs navigate the complexities of the digital world. Meanwhile, Kobus van der Mecht, a photographer and videographer with an eye for creativity and storytelling, brought his artistic expertise to the table.

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    Together, they founded Innova Media Group. 

     

    Their goal? To bridge the gap between trending technology and human connection, empowering businesses to thrive even amidst challenges like loadshedding and economic uncertainty.

  • Your Success Is Our Mission
    At Innova Media Group, our mission is to deliver tailored digital marketing solutions that solve real-world problems for South African SMEs.

     

    We aim to:

    • Help businesses increase visibility through AI-powered SEO strategies.

    • Build mobile-first websites that keep brands operational during loadshedding.

    • Foster authentic engagement through social media campaigns that resonate with local audiences.

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    Our vision is to become South Africa’s most trusted partner for digital transformation by combining creativity, technology, and data-driven insights.

  • The People Who Make It Happen

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    • Eric Baird – Co-Founder & Strategic Lead: With over 10 years of experience and marketing knowledge across various industries, Eric brings strategic thinking and business acumen to every project. His expertise lies in crafting scalable solutions tailored to the unique needs of SMEs.

    • Kobus van der Mecht – Co-Founder & Creative Lead: A storyteller at heart, Kobus has spent 8+ years mastering photography and videography. His creative vision ensures every campaign is visually compelling and emotionally resonant.

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    Together, Eric and Kobus combine strategy and creativity to deliver exceptional results for clients.

  • Innovation Backed by Experience

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    • Local Expertise: We understand the unique challenges South African businesses face—from loadshedding disruptions to diverse consumer behaviours—and tailor our solutions accordingly.

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    • Cutting-Edge Tools: Our services leverage AI-driven tools like BotPress chatbots and EskomSePush API integrations to keep your business running smoothly.

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    • Personalised Approach: Every client is different; we take the time to understand your goals and craft strategies that work for you.

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